News
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Hitting Grand Prix
29/06/2009
Just a short news, as we are very tired after the celebrations :-) Another Golden Arrow and Grand Prix ! In brief – the project with enforced powers of two agencies in real and virtual fields has been completed successfully and was appreciated by the market (ice cream consumers) and the jury members carefully analyzing the activities leverage to the sales forces. The equation was simple – ice cream market 6% drop, Magnum sales – 26% up. Congratulations for Magnum team, and many thanks to Tequila for the whole cooperation. Oh, and by the way – for the contest „observer” – the contest website does not help sell the ice cream in Premium segment, nor the page view ranks.
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sebastian@netizens.pl
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