Search

CHOCOLATEMAN CHOCOLATEMAN

CHOCOLATEMAN

  • WWW
  • Campaigns

 

www.efektczekolady.pl
www.efektaxe.pl

At Unilever Poland request we have created the website and media vehicles for the campaign launching a new fragrance Axe Dark Temptation. Actions divided in two stages: image and product.

Goal:

  • I stage – generating interest with Chocolate Man character
  • II stage – product presentation, product sale

Solution:

  • video-teaser announcing the Chocolate Man
  • creating the website which causes www.efektczekolady.pl virus effect, with personalizing elements, with the video presenting Mrs Barbara from staircase B and professor Zbigniewem Lew-Starowicz.

 

Outcome:

  • On the very first day of publication www.efektczekolady.pl the website recorded almost half million unique Internet users
  • Billboard 400x50 released on Gadu-Gadu communicator turned out to be an absolute success – the number of clicks during one day exceeded 260 thousand. This creation generated the highest record of this specific advert form in GG history.

Client:

Unilever Polska S.A.

Dane kontaktowe

Netizens Sp. z o.o., registered in National Registry Court, Commercial Dept in Katowice nr KRS 0000173040 Opening Capital 50 000,00 zł. NIP 635-00-00-015, REGON 001377422